Bridging the gap: how ERP and CRM work together in modern business operations

The latest episode of the Dynamic Leaders Podcast is now available to watch on demand!

In this episode, we're joined by Anne Marie Villahermosa, Channel Development Manager at DynamicWeb, and Bill Davies, Director of Business Development at Ellipse, for an insightful discussion on the Dynamic Leaders Podcast. Together, they explore the powerful synergy between ERP and CRM systems, focusing on their pivotal role in the eCommerce landscape.

In this conversation, we explore:

• The Role of ERP and CRM Systems: Understanding how ERP and CRM complement each other and why their integration is essential for modern business success.
• Overcoming Integration Challenges: Insights into the most common hurdles businesses face when connecting ERP and CRM systems, and strategies to overcome them.
• Streamlining Operations: How combining these systems helps eliminate silos, reduce manual work, and create a more efficient workflow.
• Enhancing Customer Engagement: The benefits of integrating ERP and CRM for improved customer service, personalization, and engagement.
• Driving Growth and Innovation: How leveraging the power of both ERP and CRM can drive business growth, improve decision-making, and enable faster response times.
• Best Practices for Integration: Key strategies for successfully integrating ERP and CRM systems and ensuring they work together effectively.

Whether you're in IT, operations, or eCommerce, this podcast will provide you with valuable insights on how integrating ERP and CRM systems can create more streamlined, efficient, and customer-centric business operations.

Featured Guests:

Bill Davies, Director of Business Development, Ellipse
Anne Marie Villahermosa, Channel Development Manager, DynamicWeb